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How to Sell Sustainability Within Corporate America | WSPPN

How to Sell Sustainability Within Corporate America

Source: TriplePundit.com

Sustainability within corporate America has become mainstream. Once relegated to the basement office as far as possible from the C-suite just a decade ago, companies from Nike to Ford Motor to yes, Walmart, are taking sustainability seriously. Most companies do not have strategies in place to address climate change and other social, governance and environmental challenges, but change, slowly, is occurring. Companies feel enough pressure from outside stakeholder groups, but what about internal stakeholders?

To that end, the Weinreb Group, VOX Global and UC Berkeley’s Net Impact chapter together issued a report last week, Making the Pitch: Selling Sustainability Inside Corporate America. The report, based on interviews of thirty-two sustainability executives and managers working primarily at Fortune 100 companies, is an effort to understand the skills, business drivers and collaboration strategies necessary in order to sell, implement and execute sustainability and corporate responsibility strategies within companies. The lessons are transferable to just about any practitioner, from the solo consulting shop to a chief executive officer.

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