Company-wide program includes Travelocity, Sabre Red Workspace, Travelocity Business and Sabre Hotel RFP
SOUTHLAKE, Texas – Feb. 6, 2012 – Sabre Holdings, a global technology company for the travel industry, today announced the launch of its Sabre Eco-Certified Hotel Program, an industry first program that provides clear and easy access to sustainable travel offerings throughout Sabre’s portfolio. The program addresses travelers’ growing desire for environmentally responsible accommodations and includes more than 4,700 hotels certified by globally-recognized certification programs.
The Sabre Eco-Certified Hotel Program builds upon Travelocity’s Green Hotel Directory, launched in 2009, and extends the program company-wide to recognize hotels that are certified as sustainable according to the Global Sustainable Tourism Council’s guidelines. Travelocity is still the only major online travel company that helps users find green hotels with an eco-friendly tag.
The 4,700+ hotels participating in the program will be clearly distinguished in Sabre’s Global Distribution System (GDS) and reflected in other Sabre platforms. Specifically:
- In Sabre Red Workspace, the more than 180,000 users can shop and book eco-certified hotels using current amenity search functionality that includes an easy-to-spot icon and a unique amenity code.
- Nearly 2000 corporate and agency customers are able to specify eco-certified hotels during the RFP process by using Sabre Hotel RFP tool.
- Travelocity Business designates eco-certified hotels to help agents and travelers shop and book participating hotels.
“With leadership comes responsibility,” said Greg Webb, president of Sabre Travel Network. “Sabre is keenly focused on the economic, social and environmental sustainability of the travel industry and we are committed to providing our customers with products and services that help them promote these same long-term values throughout their businesses.”
According to a recent Phocuswright study, 66 percent of U.S. travelers believe their travel choices can make a difference to the environment, and more than 51 percent of meeting planners will hold meetings only in sustainable venues (GBTA and Imex Global survey 2010). For suppliers, the Sabre Eco-Certified Hotel Program provides hotels a new and innovative way to differentiate themselves, reinforce their brand and tap into the growing number of travelers and travel planners looking for sustainable hotel options.