Posted: June 19, 2014
Source: Triple Pundit (People, Planet, Profit).com by
How do you measure sustainability? Most of us would have two to four quick answers: Energy usage, quality of materials, longevity or carbon footprint.
Now, how exactly do you quantify that? In other words, how do customers figure out if a clothes dryer is going to use an affordable amount of energy and be worth the purchase? How do they know if that lotion or conditioner they bought is really made of ingredients that are not only healthy but okay for the environment once rinsed down the drain? What if they need construction materials that are mold resistant and won’t create allergens or decompose from humid weather?
The answer, says Scot Case, director of Market Development for UL Environment, is the same approach we have, for years, relied on to ensure that toaster in the kitchen is safe to use, or the inspection that was used when your office was wired for lighting: validation and certification that sets thresholds and manufacturing standards.
“So if someone wants to make recycled content claim,” says Case, “[UL Environment] can validate that claim. If they want to make an energy efficiency claim, or a biodegradability claim, or a compostability claim, we can validate those specific environmental claims [as well].”