Some reasons for technical assistance providers to switch from more traditional technology diffusion efforts to an Accelerated Diffusion of Pollution Prevention Technologies (ADOP2T) approach include:

• Assistance with developing sound technical principles and "how-to" support regarding implementation of P2 practices is often required in addition to "awareness knowledge" materials (e.g. fact sheets, case studies, databases, Internet resources, etc.) to reduce the uncertainty level of the industrial facility/client.
• Few regulations exist that require the implementation of P2, making the adoption of P2 technologies largely optional. While many members of industry recognize the value and importance of P2, there is little urgency associated with it. P2 tends to be pushed aside in favor of more immediate compliance-oriented strategies.
• Traditionally, adoption of innovation is a slow process. The greatest lag time occurs in the early testing and verification stages. Even a successful technology is slow to be adopted until a critical mass of industry opinion leaders has implemented it. At this stage, the technology moves from being innovative and risky to being recognized as standard and accepted. ADOP2T attacks this early stage -- creating an industry-driven incubator for demonstration, testing and ultimately adoption of innovative technologies.